We are a family run business conducted from our suburban home in Endeavour Hills, Victoria, Australia.
 Anna’s formal design and sewing education, as well as about 20 years of experience in embroidery and quilting, helps us choose for you the best quality products and offer the whole range at the lowest possible prices.
Anna’s experience was gained while working for one of Australia's leading fashion designers and from running her own design and sewing studio. At the same time she learned quilting and made some quilts for family and friends. Then came her hand embroidery and teddy bear making periods. In the meantime she taught herself how to make the so called and very popular now “Reborn Baby Dolls”. This hobby lead her to creating some beautiful babies (you can find these babies offered for sale in the  “My Reborn Baby Dolls” category). Sculpting of the so called "character dolls" came next and is still a much loved hobby.

But the true love came with buying her sewing embroidery machine. The possibilities of what you can do with these machines and embroidery designing software are endless and results are always fabulous and rewarding.  

Since all the sewing machine shops concentrate on selling machines by themselves rather  than all the accessories you need, like good quality  thread, stabilisers, needles etc., the idea came to mind: open a shop that has everything you need under one roof.
But the costs of running a “real” shop are quite high and the expenses are always passed onto customer.

The decision was made – the online shop!!! So you as a customer don’t have to pay costs related to running a stationary shop, plus the goods are delivered straight to your doorstep. You save the money as well as valuable time. Time to spend with your family, friends or even making your next project.

Stan (Anna's husband) and Martyna (her daughter) are helping with all the technical aspects. Anna is concentrating on the creative side of running the shop, working with customers and  looking for, choosing and testing new products for you.
Our aim is to constantly strive to ensure that the quality of our services match the very high quality of our products .